The Tolero Marketing Group is here to assist you in your goal of reaching your target
audience with efficiency and value. We are here to help your brand endure and provide
your customers with the information they need to support your business. Text
messaging is effective when used with a precise strategy, delivery, and response
system. Our marketing program allows you to make the most out of your advertising
budget. Text messaging provides the medium required to bring your audience closer to
you by delivering relevant information when and where your customers need it. As you
will learn from the information below, text marketing goes beyond target marketing, it is
precision marketing.
audience with efficiency and value. We are here to help your brand endure and provide
your customers with the information they need to support your business. Text
messaging is effective when used with a precise strategy, delivery, and response
system. Our marketing program allows you to make the most out of your advertising
budget. Text messaging provides the medium required to bring your audience closer to
you by delivering relevant information when and where your customers need it. As you
will learn from the information below, text marketing goes beyond target marketing, it is
precision marketing.
| Text Marketing is Precision Marketing |
Inbound
Automatically send out information to cell phones users that request it. Build an opt-in list of cell phone numbers
for alerts about specific products or services. Many consumers are attracted to this because of the ease of use.
Rather than cutting coupons from the newspaper, simply show the text message at the checkout or utilize the
promo code included in the wireless promotion to redeem the coupon.
Outbound
Direct outbound messages to specific customer and prospect lists. Utilize the notification and alert system, which
is explained later on this page.
Tolero Marketing Group provides user opt-in permissions, management of automated messaging for promotions,
real-time response tracking and reporting, redeemable content, and communication of information such as events,
and service offerings.
1) Mobile Opt-in Permissions: enables opt-in response verification and confirmation.
2) Promotion Management: Clients work directly with their assigned campaign manager to create, deliver,
and manage promotions via text messaging.
3) Auto Response: When people respond by mobile text to advertising, our system automatically responds
back to the user’s device with the appropriate promotion details, which you provide for the campaigns.
4) Real-time Response Tracking and Reporting: We capture the sender’s mobile address and time of
response in real time as they occur.
5) Profiling: Track consumers by the promotions and redemption offers they respond to. Our system tracks
response to promotion and redemption of each prospect profile. Merge list consumers by their common interests
such as products, media and information for true precision marketing.
Automatically send out information to cell phones users that request it. Build an opt-in list of cell phone numbers
for alerts about specific products or services. Many consumers are attracted to this because of the ease of use.
Rather than cutting coupons from the newspaper, simply show the text message at the checkout or utilize the
promo code included in the wireless promotion to redeem the coupon.
Outbound
Direct outbound messages to specific customer and prospect lists. Utilize the notification and alert system, which
is explained later on this page.
Tolero Marketing Group provides user opt-in permissions, management of automated messaging for promotions,
real-time response tracking and reporting, redeemable content, and communication of information such as events,
and service offerings.
1) Mobile Opt-in Permissions: enables opt-in response verification and confirmation.
2) Promotion Management: Clients work directly with their assigned campaign manager to create, deliver,
and manage promotions via text messaging.
3) Auto Response: When people respond by mobile text to advertising, our system automatically responds
back to the user’s device with the appropriate promotion details, which you provide for the campaigns.
4) Real-time Response Tracking and Reporting: We capture the sender’s mobile address and time of
response in real time as they occur.
5) Profiling: Track consumers by the promotions and redemption offers they respond to. Our system tracks
response to promotion and redemption of each prospect profile. Merge list consumers by their common interests
such as products, media and information for true precision marketing.
| Types of Campaigns: |
There are over 219 million cell phone subscribers in the United States that can receive text messaging. Over
80% of these consumers keep their cell phones within reach 24 hours a day. Out of the millions of text
messages sent every day, over 94% are actually read. Our Text Marketing plan is directed to your needs in
communicating with your customers. Extraordinarily only 6-8% of the top 10,000 companies are currently
marketing to their customers via text messaging. Consumers are weary of traditional advertising and the read
rates reflect it. From e-mail marketing to television advertising, the read rates are well below text marketing.
With over 94% of the text messages read, response rates are as high as 50%. This is due to the precision of
text marketing. The result of this precision is a 1 on 1 relationship with the consumer, which develops brand
awareness and loyalty.
In text marketing, the consumer wants to receive your promotions and company information. The consumer
opts into the campaign and is hungry for specials, news, and information. If the end user no longer wishes to
receive messages from you it’s very simple to opt out. Text marketing allows a high return on investment, at a
low cost. It can drive your brand, product, or service to be successful in a fast, positive, and creative way.
This is target marketing with precision.
80% of these consumers keep their cell phones within reach 24 hours a day. Out of the millions of text
messages sent every day, over 94% are actually read. Our Text Marketing plan is directed to your needs in
communicating with your customers. Extraordinarily only 6-8% of the top 10,000 companies are currently
marketing to their customers via text messaging. Consumers are weary of traditional advertising and the read
rates reflect it. From e-mail marketing to television advertising, the read rates are well below text marketing.
With over 94% of the text messages read, response rates are as high as 50%. This is due to the precision of
text marketing. The result of this precision is a 1 on 1 relationship with the consumer, which develops brand
awareness and loyalty.
In text marketing, the consumer wants to receive your promotions and company information. The consumer
opts into the campaign and is hungry for specials, news, and information. If the end user no longer wishes to
receive messages from you it’s very simple to opt out. Text marketing allows a high return on investment, at a
low cost. It can drive your brand, product, or service to be successful in a fast, positive, and creative way.
This is target marketing with precision.
| Promotion/ Campaign A strategic keyword is placed within your advertising, banners, murals, table tents, sponsorships, or anywhere you choose to place it. Collect Information Upon running your promotions, consumers will ask to receive (“opt-in”) to the number with the keyword assigned. They will receive a message delivered to them immediately. Management of Information Once your opt-ins are collected in our system, our dedicated campaign manager will work directly with you to promote future campaigns. Evaluation Upon completion of this campaign, we will evaluate the response, keyword assignment and overall marketing strategy to measure the results so that future campaigns may be improved (if needed) to ensure future success. Additionally, we will provide reports to help measure the performance. These opt-ins can now be marketed to for future promotions. |
| Notification System |
Over 90 percent of all cell phones in the United States have text message capabilities and 95 million Americans
consider themselves active text messengers. Text Marketing is an obvious choice for any marketer reaching out to
their desired customer base. Roughly 2.3 billion people across the globe have a mobile phone, twice the number of
those using the Internet. This mobile medium has made it possible to reach active consumers, anytime and
anywhere. The Tolero Marketing Group understands mobile marketing and has the ability to make it work for you.
Text Message Alerts sent to the mobile phones of your audience are the most efficient, effective, and direct line
of communication today. We can send out message alerts for events, meetings, and even emergency alerts in just a
few seconds.
A vast percentage of the population, especially those under 34 years of age, keep a cell phone within reach more
than 84 percent of the time, 24-hours a day. A person may be opted-in to receive automatic reminders and/or
updates.
Our Emergency Alert System is designed so that during a time of an emergency situation, an Emergency Alert
can be sent out in minutes or even seconds. Simply contact one of our agents and the message will be sent out
immediately.
consider themselves active text messengers. Text Marketing is an obvious choice for any marketer reaching out to
their desired customer base. Roughly 2.3 billion people across the globe have a mobile phone, twice the number of
those using the Internet. This mobile medium has made it possible to reach active consumers, anytime and
anywhere. The Tolero Marketing Group understands mobile marketing and has the ability to make it work for you.
Text Message Alerts sent to the mobile phones of your audience are the most efficient, effective, and direct line
of communication today. We can send out message alerts for events, meetings, and even emergency alerts in just a
few seconds.
A vast percentage of the population, especially those under 34 years of age, keep a cell phone within reach more
than 84 percent of the time, 24-hours a day. A person may be opted-in to receive automatic reminders and/or
updates.
Our Emergency Alert System is designed so that during a time of an emergency situation, an Emergency Alert
can be sent out in minutes or even seconds. Simply contact one of our agents and the message will be sent out
immediately.
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